How Louisville CEOs will Use Derby to Bring Business to Town


Using the Kentucky Derby as a sales opportunity is an old concept for many Louisville business leaders. But a group of health care CEOs are looking to take it a step further with a Derby weekend pitch competition.

Caretech Pitch, put on by the Louisville Healthcare CEO Council, aims to make connections between investors, entrepreneurs and enterprises. Finalists in the competition get a curated Derby experience and a chance to rub elbows with some of the key players in the local health care industry.